CyberAL skrev:Hi!
What the hell is going on?
I've been waiting for Serenity ever since Firefly ended.. and now I learn
that it's not even gonna screen in my city? And you people have the
stomach to run around screaming about piracy??!
Maybe if you show the movie at all we could pay to go see it, kinda hard
otherwise don't you think?
Joss Whedons support in Sweden is way larger than you obiously think..
this is an idiotic move, 5 copys.. wtf? You should fire the one that made
that decision..
Sincerly, Fredrik.. new born p2p user
UIP skrev:Hello Fredrik, First of all, allow me to say that I'm not aware what city you live in, but even if it isn't in one of the situations that release SERENITY on Nov. 25, there is still the possibility that the film will come to your local theater in subsequent weeks. In fact, if there are as many fans as you suggest and the film opens up well on the 25th, there is also the possibility that we will add more prints. It is our goal to try to make the film successful in Sweden, but also our job to try not to lose money on the release.
We're happy that you've been looking forward to the film, but, unfortunately, in our commercial judgement -- also looking at the box office results from other territories -- there isn't sufficient box office potential to justify further prints at this stage. Perhaps you will have noticed that the box office results in Sweden have declined significantly in the past year, and, consequently, we need to take a cautious approach when releasing many titles.
This in no way, shape, or form justifies your suggestion that you might attempt to steal the film instead. Downloading a film without the permission of the rights holders is illegal in Sweden and most other countries, and amounts to nothing more than thievery; I would hope that you understand both the moral and legal implications of this. Also, I may point out that you don't help Joss Whedon any by downloading illegally, as you would be de facto stealing the movie from him and impeding any efforts he may make to get future films/projects financed.
If you really want to support Joss Whedon and the film, you can encourage your friends to see the movie in the cities where the film does release on Nov. 25. As said, if the film is successful, we will attempt to build on that success and broaden the release to include additional cities throughout Sweden.
I certainly do hope you get a chance to see the film in a movie theater: if you liked the Firefly TV series (which unfortunately had very limited ratings in Sweden), I'm sure you'll enjoy the movie on the big screen, as Joss Whedon intended it to be seen.
Please let me know if you have any further questions.
Sincerely,
John Mirisch
UIP Sweden
Negativitet finns det så mycket av i världen ändå. 
